"Crash Course: The American Automobile Industry's Road from Glory to Disaster"
Paul Ingrassia
Random House, 2010
Ingrassia is a long time automotive industry writer for the business press, and these guys often mess up a lot of the details, but Ingrassia knows his stuff about as good as any true car guy.
The first few chapters took me back at least 50 years to the time when cars were such a culteral influence on us. What do kids get off on today: Some hand held gadget that lets them watch movies and send text messages to their friends? Boy, am I glad I grew up in the 50s and 60s!
The music (like "409"), the movies (like "Bullitt") - it's all there along with plenty of mentions of the icon we all love - the Corvette.
I think Ingrassio gets the peak of the industry and the beginning of its long, bumpy decline correct as 1970, but I'll let you read about the fateful event that turned the tide.
IMO Ingrassio allocates the blame in proper proportion - something the drive-by media didn't do a year ago when GM and Chrysler went into their final tailspins. (Recall that we had a bunch of threads on the subject.)
I checked out the book from the LA County library system.
Duke
Paul Ingrassia
Random House, 2010
Ingrassia is a long time automotive industry writer for the business press, and these guys often mess up a lot of the details, but Ingrassia knows his stuff about as good as any true car guy.
The first few chapters took me back at least 50 years to the time when cars were such a culteral influence on us. What do kids get off on today: Some hand held gadget that lets them watch movies and send text messages to their friends? Boy, am I glad I grew up in the 50s and 60s!
The music (like "409"), the movies (like "Bullitt") - it's all there along with plenty of mentions of the icon we all love - the Corvette.
I think Ingrassio gets the peak of the industry and the beginning of its long, bumpy decline correct as 1970, but I'll let you read about the fateful event that turned the tide.
IMO Ingrassio allocates the blame in proper proportion - something the drive-by media didn't do a year ago when GM and Chrysler went into their final tailspins. (Recall that we had a bunch of threads on the subject.)
I checked out the book from the LA County library system.
Duke
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